About Us

Pendar Afarinan Pasargad Production and Trading Group (PAP)

this production group, benefiting from the experience of its managers in Iran’s household appliances sector for more than twenty years and extensive international activities and having offices and bases in China, Georgia, Turkey with a global outlook and cooperation with the largest manufacturers such as Beko of Turkey, Daewoo of South Korea, Haier of China, Haier of Thailand, Media, Galanz, Skyworth, Chang Hong, TCL, AZA, KVC, Sinoeuro and …,has operated as one of the famous companies in the field of home appliances, whereby by producing high quality products and maintaining market values and taking into account the comfort and public welfare to conquer the soul of consumers, and now after many years with to introduce our products to the market of our country for a new definition of modern and up-to-date global life,

and by giving direction to the research and development unit and achieving the needs of Iranian customers and technology needs of our dear Iran, with the latest global standards according to the needs of dear consumers, who are our most valuable capital and asset , seeks to improve quality and market leadership And increase the diversity of product portfolio and providing new services to consumers and value creation for customers by using creativity and innovation, as well as the development of organizational learning and excellence in organizational, as well as customer loyalty and their satisfaction will increase the ability &capabilities of production technology and Optimizing the use of resources to improve productivity and develop knowledge and capabilities of employees and ultimately the satisfaction of our compatriots and improve the quality of public life of consumers .

It should be noted that in this regard, this company is the first manufacturer of wall washing machines in Iran and also the first manufacturer of hybrid gas air conditioner with the possibility of using solar and optical cells (solar), we will also be the first company in the world to We have invented the technology of robotic vacuum cleaners with the property of working on long pile carpets and fluffy carpets and produced it in the Iranian method

It is worth mentioning that the production units of this group in Iran include three factories, factory number one of Sorena project is being produced and operating, Factory No. 2 of the Diana project is under construction and equiping, and factory number three The Artemis project will also be in the process of designing and obtaining the necessary permits. Three phases and the said factory will operate as one of the largest home appliance manufacturing companies in the Middle East.

It should be noted that in this regard, this company is the first manufacturer of wall washers in Iran and also the first manufacturer of hybrid gas coolers with the possibility of using solar and optical cells (solar), we will also be the first company in the world that We have developed the technology of robotic vacuum cleaners with their performance properties on long pile carpets and fluffy carpets and produced them in Iranianized form. It is worth mentioning that the production units of this group in Iran include three factories, the number one factory of Sorena project in Production and activity are underway, and factory number two of the Diana project is in the process of construction and equipment, and factory number three of the Artemis project will be in the process of designing and obtaining the necessary permits. The three phases and the plant will operate as one of the largest home appliance companies in the Middle East.
Aims to improve the level of quality and market leadership and increase the diversity of product portfolio and provide new services to consumers and value creation for customers by using creativity and innovation as well as the development of organizational learning and excellence in organizational excellence as well as customer loyalty and increase Their level of satisfaction in the growth of capabilities and capabilities of production technology and optimization of resource use to improve productivity and develop knowledge and ability of employees, and finally the satisfaction of our compatriots and improve the quality of public life of consumers.